Museum Gouda

The model of Gouda that comes to life with AR

Challenge

Suppose you visit Gouda in 1562. What kind of city do you see? Museum Gouda has a large detailed city model showing the town as it was in 1562. How can we bring Gouda's city model to life and allow visitors to take a stroll through the historic streets of Gouda?

Follow the people walking in the model and gain insight into their work, craft, and lives.

Solution

For the Gouda Museum, IJsfontein added an interactive 'augmented' layer to the famous maquette. Two touchscreens with a maquette viewer bring the model to life, providing a playful insight into the lives of the people and the functions of the buildings in Gouda in 1562.

The model of the city was already a hit, but with the added interactivity and timeline it really makes it a must see of Gouda, also a great starting point in your discovery of the city

Marc de Beyer – museum director

We also designed a timeline to be displayed on the walls of the room. In this timeline, we use infographics and info-cartoons to take you from Gouda's emergence from the peat bogs to its modernisation today.

Impact

Through the interactive layer, the model comes to life. Visitors are taken back to the origins of Gouda and discover the rich history of this picturesque town.