Museum of the Mind

Multimedia tour inspires visitors and opens their minds

Challenge

Everyone has prejudices, whether you are aware of them or not. The aim of the Museum van de Geest is to give visitors an insight into their own prejudices and to open their eyes to other perspectives.

How can we best guide visitors on their journey through the Museum van de Geest?

Solution

In collaboration with designer Kossmanndejong, IJsfontein developed the exhibition for Museum van de Geest. Kossmanndejong was responsible for the interior design and IJsfontein was responsible for the multimedia guide. There are three routes: the Open Spirit Route, the Kids Route, and the Flow Art Route, developed by Flow magazine. Each route gives the visitor autonomy; what do I want to know more about and what do I want to skip?

This fantastic museum project explores the nature of the human spirit in a unique and innovative way and embodies the power of museums in society. It is a very inspiring, people-oriented institution

Museum of the Year Award judges.

There are three routes: the Open Spirit Route, the Kids Route, and the Flow Art Route, developed by Flow magazine. Each route gives the visitor autonomy; what do I want to know more about and what do I want to skip?

Impact

The guide allows the visitor to view things in a different way and thus shapes the visitor experience. Museum van de Geest won the Museum of the Year Award in 2022. This is the most prestigious award for a museum in Europe, honouring innovative visions in the museum sector.