Lifelong learning

At IJsfontein, behavior is central. We believe in learning from each other by sharing insights. This creates a culture where people want to continue to develop. They inspire each other and learn from each other. Learning becomes a natural part of their professional life.

Play is a powerful tool to spark intrinsic motivation. A good game makes you automatically pick up all the relevant information, at exactly the right time and place. But what play is to one person is not to another. Play is subjective. The trick is to deploy game elements that are meaningful. And that is different for everyone. By matching game elements to people's personalities, play becomes meaningful. And learning becomes addictive.